This statistic doesn't really mean what you might think brazil phone number list though; 2019 statistic of queries only happen once. In the past, this stat applied to longer time windows, sometimes 90 days . So there are actually fewer unique searches now than in the past and it may have something to do with autocomplete, but that's a whole different topic. Ultimately, this brazil phone number list is still an important stat because even if possible keywords to your account, some keywords would be disabled for low search volume. And some advertisers would run into keyword limits for their accounts.

Everyone has to rely to some degree on Google's brazil phone number list algorithms to serve ads. But that doesn't mean advertisers should stop managing keywords and queries and just depend on google. Ppc professionals should consult search term reports to identify queries to add as negative or positive keywords. I covered this in my book, digital brazil phone number list marketing in an ai world. Even when so much is automated, some remain important enough for human oversight - I describe this as the pp. Pro playing a role similar to that of airline pilots.

Google seems to automate everything?Let me explain brazil phone number list why query handling is still critical by providing the possible counter-argument. It could be said that negative keywords are not important when using smart bidding because the google deprioritizes queries that don't lead to conversions by setting lower bids and that would prevent brazil phone number list bad terms search to trigger ads. Similarly, one could argue that google's system for close variants is so good at identifying relevant queries that it's no longer important to spend time developing.